7UP unveils Ramadan campaign featuring cricketer Shakib

7UP, an American brand of non-caffeinated soft drinks, launched a Ramadan campaign featuring Shakib Al Hasan as the brand ambassador, to commemorate the holy month of fasting for Muslims.

The campaign showcases the spirit of Ramadan and the sense of community among people, with limited-edition Ramadan-themed packaging designed to enhance the joy of iftar celebrations throughout Bangladesh.

According to a press release, the new TV commercial pays tribute to the resilience and compassion that people exhibit towards one another while observing the fast during the month of Ramadan.

The TVC begins with Shakib singing a refreshing jingle and concludes with him reminding his brother to do the same, as they relish their iftar meal with a chilled bottle of 7UP.

The ad conveys the message that we should all unite to support and assist each other as we exercise restraint, introspection, and find contentment during Ramadan.

“Our new campaign beautifully reiterates the generosity, kindness, and love we share with our friends and family during Ramadan.

This film is a reflection of our ‘Think Fresh’ philosophy with a thoughtful message, and we are confident that it will resonate well with the audience,” said Anuj Goyal, associate marketing director for PepsiCo’s Bangladesh Region.

Shakib Al Hasan also expressed his thoughts on the campaign, stating, “This year’s campaign not only encourages everyone to observe Ramadan with a pure heart but also to think fresh and share love and kindness with one and all.”

Sharfuddin Bhuiyan, head of marketing at Transcom Beverage, added, “This new campaign of 7UP with Shakib Al Hasan will make our consumers happy and help them think fresh.”

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