Kotler Awards 2023: Kotler Impact and Northern Education Group Present Modern Marketing Conclave 2023

The highly anticipated Modern Marketing Conclave 2023 made its debut in Bangladesh at the Grand Ballroom of Dhaka Sheraton on Monday, May 22, 2023. According to a press release, the prestigious event was jointly organized by Kotler Impact Inc. Canada and Northern Education Group (NEG).

Chaired by Professor Dr Abu Yousuf Md Abdullah, President of Northern Education Group and Global Advisor of World Marketing Summit Group, the conclave commenced with the presence of Tipu Munshi, MP, Minister of Commerce, as the chief guest for the inauguration ceremony.

The closing ceremony was graced by MA Mannan, MP, Minister of Planning, as the chief guest. Notable guests at the conclave included Dr Mashiur Rahman, Prime Minister’s Economic Adviser, Dr Fahim Kibria, Chief Marketing Officer (CMO) of Kotler Impact, and Professor Dr Anwar Hossain, Vice Chancellor of Northern University Bangladesh (NUB).

A major highlight of the event was the unveiling of the highly-discussed book titled “Essentials of Modern Marketing” (EOMM), authored by the renowned Professor Philip Kotler, often referred to as the Father of Modern Marketing. This book, which includes domestic case studies for each chapter, is a significant contribution to the marketing field. Co-authored by Professor Dr Abu Yousuf Md Abdullah, a distinguished educationist and professor at IBA, Dhaka University, the book was unveiled during the conclave. Professor Philip Kotler himself delivered a speech online, enriching the ceremony further.

Related news: Marketing Conclave Bangladesh 2023 arranged at Sheraton Dhaka

In the final segment of the program, the ‘Kotler Award’ was presented to honor esteemed business leaders who have made remarkable contributions in their respective fields. This award, named after Professor Philip Kotler, aims to recognize individuals who have had a significant impact. Dr Abu Yousuf Md. Abdullah, Professor of International Business and Marketing at IBA, Dhaka University, was honored with the prestigious “Kotler Distinguished Professor of Marketing” award by Kotler Impact Inc. Canada.

Additionally, five outstanding business leaders were recipients of the esteemed ‘Kotler Award 2023‘ during the event. These recipients were Syed Alamgir, Chief Executive Officer (CEO) of Meghna Group; Abdullah Hill Rakib, Managing Director (MD) of Team Group; Ali Reza Iftekhar, Chief Executive Officer (CEO) of Eastern Bank; Tanveer Ahmed Mishuk, Managing Director (MD) of Nagad; and Sadia Haque, Founder and CEO of Sharetrip.

The Modern Marketing Conclave 2023, organized collaboratively by Kotler Impact Inc. Canada and Northern Education Group, marked a significant milestone for the marketing industry in Bangladesh. It brought together distinguished individuals, highlighting the remarkable contributions of Professor Philip Kotler and the honored business leaders.