PRAN-RFL Group Cleans Plastic Waste in 24 Districts to Raise Environmental Awareness
PRAN-RFL Group, the leading business conglomerate in the country, recently undertook a commendable initiative to raise awareness about environmental pollution by cleaning up plastic waste from 58 locations across 24 districts.
The “Let’s Save the Planet” campaign, launched by PRAN-RFL Group as part of its corporate social responsibility, saw active participation from the company’s employees as well as individuals from different walks of life, according to a press release.
The campaign was formally inaugurated by Dhaka North City Corporation (DNCC) Mayor Atiqul Islam at the Hatirjheel Amphitheater in the capital. During the inauguration ceremony, 12 individuals involved in plastic collection were honored for their contribution.
Following the opening ceremony, a simultaneous clean-up drive was conducted in 58 locations across 24 districts, including Dhaka, Gazipur, Chattogram, Rajshahi, Khulna, Barishal, Habiganj, Narayanganj, Narsingdi, and Cox’s Bazar, to remove various types of plastic waste.
During his address as the chief guest, Mayor Atiqul Islam emphasized the importance of considering the environment while focusing on urban development, stating, “Apart from developing our cities and making our country beautiful, we must also prioritize environmental concerns. We are responsible for the environmental damage we have caused, and now we are witnessing the repercussions, with Dhaka city turning into a heat island.”
The Mayor expressed his gratitude to PRAN-RFL Group for their significant efforts in recycling activities to combat environmental pollution.
Eleash Mridha, the managing director of PRAN Group, emphasized the group’s commitment to environmental protection and stressed the essential role played by the general public in ensuring maximum environmental safeguarding. He explained that the “Let’s Save the Planet” campaign aimed to raise public awareness about plastic management through various initiatives. The current initiative of cleaning up plastic waste in 58 locations across 24 districts is a part of this campaign, with more similar programs planned for the future.
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RN Paul, the managing director of RFL Group, highlighted the detrimental impact of plastic as a non-biodegradable material on environmental pollution. However, he mentioned that proper management and recycling of plastic waste could significantly mitigate these hazards. He urged the general public to actively participate in the responsible management and recycling of plastic, as their involvement could greatly contribute to reducing environmental threats.
Kamruzzaman Kamal, the marketing director of PRAN-RFL Group, and Kamrul Hasan, the executive director of TEL Plastics, also spoke during the occasion, echoing the group’s commitment to environmental protection and emphasizing the importance of public engagement in achieving sustainable solutions.
Since 2012, PRAN-RFL has been actively involved in plastic product recycling activities, with an investment of approximately Tk 350 crore. Each year, they recycle around 32,000 tons of plastics, including single-use plastics, to create over 100 products. The financial value of these recycled materials surpasses Tk 450 crore, which would otherwise have been spent on importing raw materials.
