Ispahani Declared as the ‘Most Chosen Beverage Brand’ in Bangladesh by Kantar.
Ispahani emerged as the top beverage brand in Bangladesh in a recent study by Kantar Worldpanel that deals in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel published their Brand Footprint 2023 on June, 2023.
Kantar Worldpanel is part of Kantar, which is a leading insight, information and consultancy network. Kantar does a ranking of the world´s most chosen FMCG brands under the title of “Brand Footprint”. The study shows how consumers around the world are buying FMCG brands, and highlights the opportunities that remain for brands to increase their footprint.
Ispahani is dominating the beverage category with flagship brand Ispahani Mirzapore in Bangladesh. High Consumer Reach Points (CRPs) signify Ispahani popularity among consumers.
The complete ranking comprises over 200 FMCG categories tracked around the world by Kantar Worldpanel across the Beverages, Food, Health and Beauty and Home Care products.
Read More: Fresh Declared ‘Most Chosen Food Brand’ in Bangladesh by Kantar
The research behind the Brand Footprint ranking covers 74% of the global population: a total of 1 Billion households across 39 countries, and 76% of the global GDP.
