Job Responsibilities

• Possess a strong understanding of target markets and develop a compelling communication strategy to reach out to and convert prospects.
• Be highly adept at building networks within schools, student communities, school heads, senior school counselors, coaching institutions, recruitment agencies and other prospects.
• Ability to coordinate with other departments to jointly build and develop various promotional campaigns for the school.
• Ability to communicate with various high-level national and international stakeholders.
• Be ready to travel anywhere in Bangladesh as per the school policy.
• Be active in educational exhibitions, fairs, seminars and other promotional related duties as deemed necessary.
• To be responsible for regular update/improvement of digital & traditional media strategy for Haileybury Bhaluka.
• Assist & oversee the generating of the content of and maintain all media (digital & traditional) channels of Haileybury Bhaluka.
• Define most important digital & traditional media KPIs for the school.
• Measure the success of every marketing campaign.
• Work with the school team to ensure marketing content (e.g. social media content) is informative and appealing.
• To be the main point of contact for other departments if they generate any branding/marketing materials.
• To run marketing/media advertising campaigns.
• Respond and engage with customers (i.e. parents and children).
• Identify and react in a timely nature to tactical opportunities.
• Drive engagement on our marketing/media platforms.
• Must have excellent knowledge of digital & traditional media platforms.
• Must have excellent knowledge of social media channels (e.g. Facebook, Instagram), YouTube and LinkedIn for brand awareness and impressions.
• Must have of understanding of SEO (search engine optimization).