Job Responsibilities

• Develop illustrations, logos and other designs using software. Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop.
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.
• Develop strategies and manage branding campaigns across different platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Develop and execute digital product branding strategies aimed at communicating our brand message across multiple channels, including social media, email marketing, search engine marketing, and display advertising.
• Develop as well as execute specific communications guidelines and templates in accordance with the goals and visions of the company.
• Monitor social media engagement and analytics to measure the effectiveness of social media campaigns and make data-driven decisions.
• Supervise advertising, product design and other forms of branding to maintain consistency in branding.
• Meet with clients and work with Trade Sales & Marketing, Corporate Sales Team, Business Development Team and colleagues across multiple departments of the company.
• Prepare and implement an appropriate marketing plan ATL, BTL & Digital Platform for newly assigned and existing products.
• Build relationships with influencers, journalists and media outlets.
• Oversee social media accounts and ensure brand consistency. Prepare periodical reports/presentations
• Visit, check and maintain outdoor branding assets regularly
• All other duties as directed by the Higher Management.