Written by Content Desk, Brand Practitioners• September 25, 2023• 6:43 pm• Jobs

DBL GROUP is looking for a Manager in Brand and Media Communication

DBL Group, (established in 1991 as Dulal Brothers Limited), has grown into a diversified conglomerate in Bangladesh spanning various sectors including textiles, pharmaceuticals, retail, and sustainable initiatives, aligning with UN Sustainable Development Goals and collaborating with international organizations. Currently, this DBL GROUP is looking for a Manager in Brand and Media Communication department.

Brand and Communication manager will be responsible for developing, executing, and overseeing strategies that effectively promote and protect the company`s brand, enhance its public image, and ensure consistent messaging across various media channels. Incumbent will work closely with cross-functional teams and external partners to achieve these objectives.

Job Responsibilities

Develop and implement a comprehensive brand strategy that aligns with the company’s goals and values. This includes defining the brand’s positioning, messaging, and visual identity.
Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage. Prepare press releases, media kits, and other materials for media distribution.
Oversee the creation of compelling and relevant content for various media channels, including social media, websites, press releases, and marketing collateral. Ensure consistency in messaging and brand representation.
Develop crisis communication plans and be prepared to respond effectively to any negative publicity or brand-related crises. Manage communication during critical incidents to protect the company’s reputation.
Monitor and analyze media coverage, social media mentions, and online sentiment to gauge public perception of the brand. Use this data to make informed decisions and adjustments to communication strategies.
Manage the budget allocated to brand and media communication initiatives, ensuring efficient allocation of resources and cost-effective strategies.
Supervise and mentor a team of communication professionals, including graphic designers, content creators, and public relations specialists. Provide guidance and support to ensure the team’s success.
Collaborate with internal stakeholders, including marketing, sales, product development, and senior management, to ensure alignment between brand and overall business objectives.
Conduct market research to stay informed about industry trends, customer preferences, and competitor activities. Use this information to make strategic recommendations for brand enhancement.
Establish and track key performance indicators (KPIs) to measure the effectiveness of brand and media communication efforts. Regularly report on progress and make data-driven adjustments as necessary.

Educational Requirements

Bachelor of Business Administration (BBA) in Marketing

Experience Requirements

At least 10 year(s)

Additional Requirements

Age at least 34 years
Bachelor’s degree in marketing, communications, public relations, or a related field (Master’s degree preferred).
Al least 6 years of experience in brand management, public relations, or media communication, with a proven track record of success.
Strong written and verbal communication skills.
Exceptional leadership and team management abilities.
Proficiency in media monitoring tools and analytics.
Crisis communication experience is a plus.
Creative thinking and the ability to think strategically.