Job Responsibilities

• Work with brand and marketing team to understand brand strategies.
• Bringing alive the spirit of the brand through 360-degree events, sponsorships etc.
• Generate new event ideas for the business and implement those in a productive way.
• Prepare quarterly/ Biannual / yearly event calendar, proposal and budget in coordination with brand and digital team.
• Leading partnership activation with existing partners, flagship store events and activation.
• Generate fruitful outdoor activities to promote the brand efficiently considering the target audience.
• Develop customer’s engagement strategies in retail stores and execute effectively.
• Implement Brand Consumer Programs – Experiential, Promotional and in – store retail Marketing.
• Responsible for coordination with third party and vendors.
• Track and analyze event ROI and share learning with the brand and sales team.