Job Responsibilities

• Managing branding plan as yearly for Miniso aligning with activities initially with the marketing & communications department. Constant communication with top Management, other departments, franchisees and relevant vendors.
• Developing strong branding and media strategies month on month to drive demand; Enhance awareness & visibility.
• Addressing all Brand partnerships/Collaboration prospects, aligned with other operational department’s coordination.
• Working closely on the strategic brand planning & design for Bangladesh market along with the Top management member as well as liaison with in place expats from Miniso Global team.
• Streamline and connect the agency with Miniso as a middle person for branding and various campaigns, promotion, printing purposes.
• Work closely with agency for branding strategies, designs and communications in regards to brand establishment of Miniso.
• Prepare, analyse & submit Comprehensive Brand Plan to Line Supervisor for any particular Store as per Supervisor’s direction weekly/ fortnightly/ monthly for Miniso .
• He/she will ensure category wise branding & activation plan with necessary budgets and analysis for Miniso . Execute the plan with necessary management approval and finish the campaign within timeline with proper follow up and update.
• Planning, Managing all sponsorship or collaboration events, campaigns, branding and public relations.
• Manage external parties during brand campaigns, like Models, Print Vendors, Franchisees, Newspaper Companies and Video team.
• Lead, communicate, collaborate and ensure the brand campaign management with all Franchisee partners to ensure uniform Brand language for all Miniso store.
• He/she must submit Footfall Comparison report in accordance to various promotions such as SMS marketing, banner, leaflet, brochure etc.
• Design & place necessary sticker, posters, visuals, POP & other materials inside the store maintaining Miniso standard within given timeline.
• Arrange campaign like press interviews, seminars trade shows, TV Interviews, loyalty programs, sponsorship activity for branding purpose