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ShareTrip evolves into a lifestyle brand with launch of ST Pay

ShareTrip evolves into a lifestyle brand with launch of ST Pay
Walton and Herlan Ads

Country’s leading travel tech platform ShareTrip is well on its way to evolve into a lifestyle brand with a bunch of innovative features, including ST Pay (ShareTrip Pay), first of its kind introduced by any travel management company in Bangladesh. ST Pay comprises a number of beneficial financial tools, which will add dimensions to user experience. They have also introduced an array of new features including vouchers, shop, mobile recharge, pay bill and much more.

ShareTrip also announced a second round of investment from the Startup Bangladesh Limited (SBL). This was revealed during the grand celebration of ShareTrip’s 4th anniversary.

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On the occasion of its 4th anniversary, ShareTrip organised a stunning event at the Grand Ballroom of Hotel Sheraton Dhaka, on 19 November 2023. Among the distinguished guests graced the occasion with their kind presence of Mr. Zunaid Ahmed Palak, MP, State Minister of Information and Communication Technology (ICT) Division of Bangladesh, was present as the Chief Guest, Md. Shamsul Arefin, Secretary of the Information and Communication Technology (ICT) Division, attended the celebration as the Special Guest while Sami Ahmed, Managing Director & CEO of Startup Bangladesh Ltd was present as the Guest of Honor. All the key personnel from airline partners, hotels, payment partners, corporate partners, and the Payment Systems Department (PSD),  Bangladesh Bank were also a part of the event.

In addition to meeting all the necessities of the globetrotters, ShareTrip has been taking multi-faceted steps to turn it into a lifestyle brand. In continuation of its efforts, ShareTrip earlier launched the new website packed with an array of innovative new features for redefining the travel experience. Now ShareTrip has come up with the most integrated features for all users, including ST Pay, now Shop, Voucher, Mobile Recharge and Pay Bill – all are available with just a tap on its app. These features were launched during the 4th-anniversary celebration, along with a renewed determination to add value to users’ experience.

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The State Minister of Information and Communication Technology  Zunaid Ahmed Palak said at the event, “ShareTrip has been making significant contributions within the country’s tourism sector by seamlessly aligning travel with technology; and now, they are working to expand their horizons and introduce an array of lifestyle features ensuring convenience from all aspects. Through such initiatives, ShareTrip is bringing us closer to our Prime Minister’s vision of a Smart Bangladesh. A big congratulations to ShareTrip on its 4th anniversary and the exciting launch of ST Pay. Best wishes for a future journey filled with success and joy!”

While marking the significant transition from just a travel brand to a lifestyle brand, ST Pay, with a wide range of financial tools, will simplify transactions for users. There are quite a few useful features like Add Money, Send Money, Money Requests, Bank Transfer, Transaction History, Make Payments, etc, with which the users can conveniently perform different transaction-related functions with ease. Owing to QR codes, facial recognition, and biometric login, transactions and payments are secure and convenient. This will make transactions within contacts or businesses in the ST Pay network more accessible and hassle-free, offering freedom to the users.

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SBL, Bangladesh Government’s flagship venture capital backed by the ICT Division, has once again invested in ShareTrip, leveraging its success from 2022. This strategic investment aims to bring ShareTrip’s innovative edge across all facets of the travel ecosystem to build a smarter travel industry. ShareTrip continues to shine in the local startup ecosystem, symbolising the journey from a promising concept to a flourishing business.

Sadia Haque, Co-Founder & CEO of ShareTrip, said, “Our journey has been a relentless pursuit of global milestones and transforming travel experiences for everyone. ShareTrip is evolving into a comprehensive lifestyle brand, scripting exciting new chapters in our story. With groundbreaking innovations like ST Pay, we’re not just redefining travel but also fostering a smarter economy in Bangladesh. Today isn’t solely about celebrating our achievements; it’s about embracing the better experiences that await us.”

In addition to this, ShareTrip App users can now enjoy other benefits with the newly-introduced features, which will simplify their day to day life. Purchasing or sending vouchers as gifts, shopping from a diverse array of brands, recharging your phone’s balance from your preferred network and paying electricity, water, gas or internet bills online through ST Pay or other available payment gateways is now just one tap away with ShareTrip’s app.

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At the end of 4th anniversary celebration, valuable partners were recognised for their continued support of ShareTrip. A total of 43 awards in different categories, including airline, hotels, agents gateway, corporate, telco, etc., were bestowed on ShareTrip’s partners.

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