Job Responsibilities

• Develop and maintain a compelling brand identity across all touchpoints.
• Craft brand strategies that resonate with our target audience and align with our company’s mission and values.
• Collaborate with design teams to create brand assets, including logos, visuals, and brand guidelines.
• Ensure consistent and clear brand messaging in all marketing materials and channels.
• Develop and refine product positioning and messaging to effectively communicate product value.
• Create go-to-market plans for product launches and coordinate cross-functional teams.
• Generate high-quality marketing collateral, including sales materials, presentations, and product documentation.
• Collaborate with the sales and customer support teams to provide the necessary tools and information for success.
• Develop and execute marketing campaigns to drive product adoption and customer engagement.
• Analyze product performance and customer feedback to make data-driven improvements.
• Collaborate with cross-functional teams, including sales, product development, and design, to achieve common objectives.
• Coordinate marketing efforts to align with business goals and objectives.
• Monitor and analyze global market trends and changes in the US and UK markets.
• Stay up-to-date with industry developments, market shifts, and competitor activities.
• Gather relevant market data and insights to inform business development strategies.
• Categorize potential clients based on their business category and specialization.
• Identify and understand the specific items or products that potential clients may require.
• Collaborate with brands to negotiate pricing and secure profitable business deals.
• Develop and maintain positive relationships with brands and suppliers.
• Identify and pursue new business opportunities through nomination development.
• Cultivate relationships with potential clients and partners to expand the company’s network.
• Utilize digital marketing strategies to enhance brand visibility and generate leads.
• Create and manage digital marketing campaigns, including content marketing, social media, and email marketing.