Building Materials Marketing Fest organized by Brand Practitioners Bangladesh for the second time. The day-long event titled ‘Akij Ceramics Presents Building Materials Marketing Fest 2.0 Powered by SSG & BSRM’ was organized on Friday (November 17) at the Grand Ball Room of Hotel Westin, Gulshan.
Topic: Market Intelligence and Business Sustainability
Speaker: Md Zahangir Alam, Senior General Manager, Market Intelligence, AkijBashir Group.
Topic: Charting the Future of Building Materials: An In-Depth Market Appraisal
Honorable Speaker: Sajjadul Islam, DGM-Marketing, SSG. S M Arafatur Rahman, Head of Marketing, RAK Ceramics. Moniza Islam, Head of Brand & Marketing, Mir Group. Md. Fahim Hossain, Head of Brand Marketing & Communication, A1 Polymer and Galvanizing, Anwar Group of Industries.
Honorable Moderator: Golam Rabbani, Brand Lead, ROSA.
Topic: Unified Forces: The Concreate Collaboration of Market Stakeholders
Honorable Speaker: Ferdous Amin, Deputy General Manager Marketing, Premier Cement Mills Limited. Alf-Ashrar Arsalan, General Manager – Trade Sales, Kansai Nerolac Paints Ltd. Shahriar Zaman, Head of Marketing, AkijBashir Group. Syed Md Abdullah Al Aman, Head of Supply Chain, SWISH.
Honorable Moderator: N.H.M Fazle Rabbi, Group Head of Marketing, Partex Star Group, Complex-1.
This event started with registration at 3 pm. Marketing professionals, entrepreneurs, CEOs, supply chain, distribution, production, research, agencies, architects and interior experts involved in the construction sector of the country participated in this building materials marketing fest. In a total of 7 sessions, the speakers discussed the current status, ideas, problems and solutions of the construction materials market including rods, cement, paints, ceramics, cables, fittings, lifts, tank-pumps, alloys, lighting, doors. Entrepreneurs from the construction sector gave advice from their experience and expressed their expectations. The event also featured case studies on the construction industry, new product ideas, marketing challenges, influence of influencers, dialogues with architects and engineers, insight sessions with Adfirm and market research professionals and Q&A sessions.
Topic: Beyond Structures: Unleasing Potential in Building Materials
Honorable Speaker: Ruhina Halim, Partner, Quantum Consumer Solutions. Dewan Rashidul Hasan, Executive Director, P2P. A K K Nurul Haque Suman, Creative Director, SWISH. Muneer Ahmed Khan, MD & Creative Chief, Unitrend Limited.
Honorable Moderator: Parsha Sanzana, SR Category Manager, Asian Paints.
Topic: Nextblock Autoclaved: A disruptive new product
Honorable Speaker: Shahriar Sajjad, Managing Director, Tilottoma Bangla Group.
Topic: Rising the Roof: Deploying Optimal Marketing Mix for the Building Materials Industry
Honorable Speaker: Md. Mofassel Haque, Director, Sales & Marketing, T.K Group of Industries. Sayed Saher, CEO, AmanCem. Galib Mohammad, CEO, Salam Steel. Md Imtiaz Uddin Chowdhury, Head of Sales & Marketing, BSRM.
Honorable Moderator: Khourshed Alam, Director, Sales & Marketing, AkijBashir Group.
Notable speakers at the Building Materials Marketing Fest are BSRM Head of Marketing and Branding Farah Shahrukh Raza, Meghna Group of Industries Senior General Manager (Brand) Kazi Mohiuddin, Berger Paints Bangladesh Limited Chief Marketing Officer Tanzin Alam, Rehab Vice President Kamal Mahmud, Crown Managing Director of Cement. Alamgir Kabir, Director of Elite Paint & Chemical Industries Ltd. Sajir Ahmed, Managing Director of Matra Architects Ltd. SM Shakiruzzaman, CEO of Salam Steel Concast Re-Rolling Mills Ltd. Ghalib Mohammad, T.K. Mohammad Mofassal Haque, Director of Sales and Marketing of the Group, Head of Sales and Marketing of BSRM. Imtiaz Uddin Chowdhury, Aman Cement Limited CEO Syed Saher, Super Star Group Group CEO Tofail Ahmed, AkijBashir Group Director Sales and Marketing Khorshed Alam, Tilottama Bangla Group Managing Director Shahriar Sajjad and others.
Topic: Brilliance in Building Materials Business, an Entrepreneurial View
Honorable Speaker: Syed Mahabub Islam, Director, Salam Steel & Associate Concerns. Shajir Ahmed, Director, Elite Paint & Chemical Industries Ltd. SM Shakiruzzaman, Managing Director, Mattra Architects Ltd. Kamal Mahmud, Chairman of The Board ISO Holdings Ltd. Vice President, REHAB.
Honorable Moderator: Galib Mohammad, CEO, Salam Steel.
Topic: Navigaring the Marketing Landscape for Building Materials Success.
Honorable Speaker: Farah Shahrookh Raza, Head of Marketing & Branding, BSRM. Tanzeen Alam, CMO, Berger Paints Bangladesh Limited. Abu Noman Md. Saleh, Regional Manager, Tesy (South & South-East Asia). Kazi Mohiuddin, SR. Gm Brands, Meghna Group of Industries.
Honorable Moderator: Sabbir Ahmed, CEO, Buzzuuka Digital.
In the main part of the program, the cover of Brand Practitioners Bangladesh’s business magazine ‘Business Brillianz’ was unveiled by the CEO and Founder of Brand Practitioners Bangladesh Mirza Md. Ileush and invited guests. The Building Materials Marketing Fest 2.0 ended with the awarding of sponsors and partners and dinner at the end.
