Job Responsibilities

• Lead the development of marketing strategies to achieve business objectives.
• Collaborate with cross-functional teams to integrate marketing efforts across various channels.
• Conduct market research to identify customer needs, preferences, and trends.
• Oversee the planning, execution, and evaluation of marketing campaigns.
• Utilize both online and offline channels to maximize reach and impact.
• Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Drive the digital marketing strategy, including social media, content marketing and email campaigns.
• Stay abreast of digital marketing trends and technologies, implementing innovative approaches.
• Build and lead a high-performing branding and marketing team.
• Foster a collaborative and creative work environment, encouraging new ideas and initiatives.
• Provide mentorship and professional development opportunities for team members.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor expenses and ROI to optimize budget utilization.
• Collaborate with other departments (Sales, Product, etc.) to ensure alignment of marketing efforts with overall business objectives.
• Work closely with external agencies and vendors as needed.
• Develop and implement comprehensive brand strategy aligned with the company’s goals and values.
• Define and maintain brand guidelines to ensure consistency across all communication channels.
• Monitor market trends and competitors to identify opportunities for brand differentiation.