Requirements

Additional Requirements

• Age at most 45 years

• Females are encouraged to apply.
• At least 12 years of relevant experience in any large Textile/Garments Industry;
• Pro-active, independent, enthusiastic and result-oriented;
• Work innovatively in simplify tasks and assignments;
• Excellent communication skills both written and speaking in English;
• Well conversant in MS-Office, Excel & Power point presentations;
• Willing to work at factory site;

Responsibilities & Context

• The individual in this leadership role will be responsible for directing and supervising all marketing endeavors associated with our fabric products. This position entails formulating and implementing marketing strategies aimed at enhancing brand recognition, boosting sales, and positioning the company as a prominent figure in the fabric industry. An ideal candidate for this role should possess a profound knowledge of textiles, a robust background in marketing, and the capacity to guide a team towards achieving marketing goals.

• Develop and implement comprehensive marketing strategies to promote fabric products, considering market trends, customer preferences, and business goals.
• Create and execute marketing campaigns to highlight the features and benefits of fabric products, targeting various customer segments (e.g., B2B, B2C).
• Conduct market research to identify customer needs, competitive landscape, and emerging trends in the fabric industry.
• Utilize online marketing channels such as social media, email marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) to reach a wider audience and drive online sales.
• Plan and execute participation in industry trade shows, exhibitions, and events to showcase fabric products and build industry connections.
• Manage a team of marketing professionals, providing guidance, coaching, and leadership to ensure the team’s success.
• Collaborate with product development and sales teams to align marketing efforts with product launches and sales goals.
• Develop and manage the marketing budget effectively, ensuring that resources are allocated efficiently.
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvements.
• Foster strong relationships with key customers, gather feedback, and use insights to improve product offerings and marketing