Uber and the Bangladesh Road Transport Authority (BRTA) have teamed up to promote road safety. This partnership aims to enhance awareness and encourage responsible driving among Uber’s extensive network of driver partners.
As part of this collaboration, Uber will provide resources and guidance to its drivers, emphasizing the importance of following traffic rules and driving responsibly. The initiative is part of BRTA’s ongoing efforts to curb overspeeding and ensure disciplined driving on the roads. BRTA officials will conduct daily mobile courts, in cooperation with district administrations, to take action against traffic violations and discourage unsafe offline trips.
Nasheed Ferdous Kamal, Uber Bangladesh’s Country Head, highlighted the company’s commitment to safety: “At Uber, we prioritize the safety of our riders and driver partners. We’ve previously partnered with Bangladesh Police to raise awareness about traffic rules. Now, we’re partnering with BRTA to further promote road safety. We believe this initiative by BRTA will help make our roads safer.”
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BRTA’s Director of Road Safety, Sk. Md. Mahbub-E-Rabbani, expressed appreciation for Uber’s involvement: “BRTA is dedicated to measures that protect our citizens’ lives. We thank Uber for joining this initiative to spread the message of road safety among their large driver community. Our goal is to reduce overspeeding and foster a culture of responsible driving for safer roads in Bangladesh.”
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Uber operates in nine cities across four divisions in Bangladesh, and this campaign will reach all their driver partners in these areas, reinforcing the message that safe driving is crucial.
