Green Dot Limited is hiring Senior Brand Executive

Green Dot Limited is hiring Senior Brand Executive

Green Dot Limited is a trusted name in water, household, office, wastewater, sewage, & effluent treatment.

Responsibilities & Context

The Senior Executive, Brand will assist the Brand Head in developing and executing brand strategies to drive growth and increase brand awareness. They will collaborate with cross-functional teams to support marketing initiatives, manage product portfolios, and analyze market trends. The Senior Executive, Brand will play a key role in executing marketing campaigns, managing budgets, and monitoring brand performance metrics.

• Assist Brand Head to develop brand strategies aligned with company objectives and target audience insights.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with the Brand Head to refine brand positioning and messaging.
• Assist in planning, executing, and evaluating marketing campaigns.
• Coordinate with internal and external stakeholders for campaign implementation.
• Monitor campaign performance and provide optimization recommendations.
• Manage the product portfolio, including launches and lifecycle management.
• Ensure product alignment with brand positioning and objectives.
• Assist to develop pricing strategies and promotional plans.
• Maintain brand consistency across all marketing materials and channels.
• Manage brand guidelines and ensure adherence to brand standards.
• Collaborate with design teams to create compelling brand assets.
• Analyze market trends, consumer behavior, and competitive landscape.
• Prepare regular reports summarizing brand performance and insights.
• Utilize data analytics tools to track key performance indicators.
• Assist in developing and managing marketing budgets.
• Monitor budget performance and recommend adjustments for optimization.

Skills & Expertise