In a landmark event, Concord Entertainment Co Ltd and Abul Khair Condensed Milk & Beverage Ltd have signed a memorandum of understanding (MoU) to enhance the visitor experience at Foy’s Lake Concord Amusement World in Chattogram.
Foy’s Lake Concord Amusement World, a premier entertainment destination operated by Concord Entertainment, is set to welcome Abul Khair Condensed Milk & Beverage Ltd as its exclusive partner for Starship Beverage, AMA Coffee, and Marks Milk Powder. This collaboration promises to introduce new flavors and cultural experiences to the park, according to a press release.
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The signing ceremony saw notable representatives from both companies. Concord Entertainment was represented by Anup Kumar Sarker, Chief Marketing Officer; Major Enamul Karim (Retd.), General Manager of Operations; Uzzal Kumer Basak, Deputy General Manager of Marketing; Monowar Hossain Ronee, Assistant General Manager of Sales; and Avijit Paul, Deputy Manager of Marketing. Abul Khair Condensed Milk & Beverage Ltd was represented by Brigadier General Shahidullah Chowdhury, ndc (Retd.), Executive Director; Arshad Ur Rahman, National Sales Manager; Ishfaque Miraj, Assistant Manager of Brand Marketing; Jasim Uddin, Senior Officer of Finance; and S M Rizvi Hasan, Senior Officer of Brand Marketing.
Expressing his enthusiasm for the partnership, Anup Kumar Sarker said, “Our goal at Foy’s Lake Concord Amusement World is to create lasting memories for our visitors with Abul Khair Condensed Milk & Beverage Ltd as our exclusive partner.”
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Brigadier General Shahidullah Chowdhury echoed this sentiment, stating, “Through this strategic business partnership, we will be able to easily reach our target audience and enhance the brand experience for incoming visitors. Abul Khair Condensed Milk & Beverage Ltd is committed to providing all necessary support for business development.”
This collaboration aims to blend entertainment with refreshment, offering visitors a diverse range of Starship Juice and AMA Coffee while they enjoy the park’s attractions. Additionally, Abul Khair Condensed Milk & Beverage Ltd will engage with visitors through strategic branding, events, and more, ensuring a comprehensive brand experience.
