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Lion Kallol Limited is looking for Brand Manager

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Walton and Herlan Ads

Lion Kallol Limited is looking for Brand Manager

Established in 2022, LION Kallol Ltd is a joint venture between LION Corporation Japan and Kallol Limited Bangladesh. They are look looking for Brand Manager, who will play key role in driving the marketing agenda for Home Care & Personal Care Categories.

Responsibilities

Responsible for developing the overall vision for the FMCG Home Care & Personal Care brands and all elements of strategic planning, development and implementation to achieve the required KPIs.

  •  Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
  • Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
  • Generate compelling consumer insights to develop winning brand strategies against the competition.
  • Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
  • Propose, control, and reconcile budgets for the brand.
  • Keep eye on the key competitors and market scenario; Media/Promo/In-store/Channels and plan the respective brand strategy to defend and drive the brand to champion.
  • Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
  • Monitor and analyze category performance including competitive bench marking.
  • Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
  • To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging·
  • Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)·
  • Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities·
  • Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns·
  • To drive brand health and volume on time delivery of New Product Development projects.
  • Responsible for adherence to company principles and policies

Requirements

  • Bachelor in Business Management degree preferably in marketing or an equal professional qualification.
  • At least 8 years
  • The applicants should have experience in Manufacturing (FMCG), Trading or Export/Import, Multinational Companies, Group of Companies

Key Measurement Index

  • High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes·
  • Achievement of the sales target & implementation of budget set in yearly marketing / brand plan.
  • Overall profitability of assigned brand vis-a-vis target set.
  • Other performance indicators ranging from market shares, share of voice, brand awareness etc.
  • Prudent cost management ranging from product costing and support programs.
  • Timely execution of various marketing support programs, communications campaigns asper plan.
  • Creative input of all packaging, advertising & promotions concepts.
  • Proactive input in business related areas especially in nature of problem solving.
  • Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit
  • Age at most 40 years
Additional Skills Requirements:-
  • FMCG, Marketing, MNC, Product Brand Management
  • Dynamic, creative, resourceful and result oriented
  • Strong functional skill, leadership capabilities and strategic mind
  • Meticulousness, strong sense of urgency
  • Excellent interpersonal and communication skills

Employment Status

Full Time

Job Location

Work at office; 199 Tejgaon Industrial Area, Dhaka – 1208

Apply

To apply follow the link: https://shorturl.at/eVQSM and click “Apply Now”.

Deadline: 10 July 2024

 

 

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