MICLO, renowned for its fusion of Japanese aesthetics, high-quality Bangladeshi craftsmanship, and affordable pricing, has partnered with Jarvis, a leading global marketing agency from Bangladesh known for its cutting-edge digital strategies. This collaboration marks a significant milestone in enhancing MICLO’s digital presence and customer engagement.
Jarvis, celebrated for its strategic campaign executions and innovative advertising techniques, has been chosen to lead MICLO’s digital content marketing strategy. The partnership will employ a comprehensive, 360-degree digital marketing approach that includes social media strategies, content development, targeted online advertising, as well as AR, AI, and CGI innovations.
“Taking on the challenge alongside MICLO, Jarvis commits to reshaping the fashion industry through innovative digital approaches,” stated Abdullah Bakr, CEO of Jarvis.
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MICLO aims to deliver authentic Japanese-quality clothing at affordable prices while increasing connectivity and engagement within the Bangladeshi fashion retail market. The brand has rapidly expanded, opening eleven showrooms in the last eight months across Dhaka and Narsingdi. MICLO’s mission is to make quality everyday wear accessible to a diverse customer base passionate about contemporary fashion.
By leveraging Jarvis’ expertise, MICLO plans to elevate its brand visibility in the local market, drive online engagement, and set new benchmarks in digital marketing within the fashion retail sector.
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“We are pleased to align with Jarvis, recognizing their aptitude, to start the next chapter of MICLO’s digital presence. This collaboration will surely safeguard an impactful engagement with our target audience,” said Baaboo Arif, Director of Creative Design, Innovation & Marketing at MICLO.
At the forefront of digital innovation in Bangladesh, Jarvis is dedicated to co-creating solutions with MICLO that redefine its digital presence and establish new industry standards. This collaboration aims to innovate digital marketing in the fashion world, presenting a complex challenge as they navigate the Bangladeshi fashion landscape.
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The union of MICLO and Jarvis with a common goal to revolutionize digital marketing within the fashion industry promises to be an exciting development to watch.
