As the world becomes more digital, the way people plan and book their trips has changed a lot. ShareTrip, Bangladesh’s first online travel platform, has not only kept up with these changes but has also played a major role in making travel easier and better for millions of users.
This article takes a closer look at how ShareTrip has used smart marketing strategies to become a leader in the travel industry, comparing its approach to other successful companies around the world.
Strategic Partnerships and Collaborations
To establish a stronger relationship with consumers, ShareTrip made strategic collaboration works with airlines, hotels, and banks to bring special deals and discounts to its users and this approach has helped them grow their number of customers.
For example, ShareTrip teamed up with airlines to offer a new feature called NDC (New Distribution Capability). This feature gives users access to better flight options at lower prices.
Just like how big companies like Expedia and Booking.com partner with others to offer more choices and better prices, these collaborations are crucial. In a competitive market, having access to exclusive deals sets you apart.
Digital and Social Media Campaigns
Recognizing the power of digital media, ShareTrip has launched targeted campaigns across various social media platforms. These campaigns often include limited-time offers, contests, and giveaways to attract more users to their app and website.
- Apps for Android User: https://t.ly/mWFyU
- Apps for IOS User: https://t.ly/cKbQN
- Website: https://sharetrip.net/
This approach is similar to how companies like Airbnb and TripAdvisor use social media to engage their audience, encourage user-generated content, and boost sales.
By focusing on digital platforms, ShareTrip connects with a tech-savvy audience that increasingly relies on mobile solutions for planning their travel.
Content Marketing and Blogging
Content marketing plays a key role in ShareTrip’s strategy. Through their blog, they share valuable content like travel tips, destination guides, and travel advisories, positioning themselves as experts in the travel industry.
This is similar to how companies like Lonely Planet engage travelers through content, building trust and connection. Good content marketing not only attracts potential customers but also improves their experience by offering helpful information for their travel planning.
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B2B and B2C Market Penetration
ShareTrip’s focus on both B2C and B2B markets has allowed it to significantly expand its reach. The company has brought over 8,000 offline travel agents across Bangladesh onto its digital platform.
This strategy is similar to how Expedia operates, serving both individual travelers and travel agents, offering a wide range of services that cater to different customer needs.
By equipping offline agents with digital tools, ShareTrip is bridging the gap between traditional travel services and the growing demand for online solutions to provide best services to its consumers.
Loyalty Programs and Customer Retention
ShareTrip has shown its dedication to keeping customers happy by introducing Bangladesh’s first-ever travel industry loyalty program. Through this program, users can earn TripCoins, which they can use for discounts on future bookings.
This idea is similar to how global travel brands like Delta’s SkyMiles or the British Airways Executive Club reward frequent travelers with points that can be redeemed for flights, upgrades, and other perks.
In a competitive industry, these kinds of loyalty programs are key to keeping customers coming back.
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Brand Positioning as a Lifestyle Platform
ShareTrip has evolved from being just a travel aggregator into a full lifestyle brand. With the launch of ST Pay, a financial feature within the ShareTrip app, users can now handle transactions, pay bills, and shop online, all in one place.
This shift follows a global trend where companies like WeChat and Alipay in China have expanded their services to become essential parts of their users’ daily lives. By offering more than just travel services, ShareTrip is making itself more relevant to customers and boosting its brand value.
ST Pay and Ecosystem Enhancement
ST Pay is the first travel wallet of Bangladesh, which is a comprehensive mobile payment platform designed to simplify the travel experience and everyday transactions of ShareTrip users. Here’s how ST Pay is revolutionizing the travel industry of the country:
- Seamless Travel Booking: You can book flights, hotels, and travel essentials directly through the ShareTrip app using ST Pay—which means no need to switch between apps or payment methods.
- Frictionless & Secure Payments: Allows you to make secure payments easily with your phone for both contactless and online transactions, which removes the hassle of entering card details or carrying cash.
- Money Management & Bill Payment: You can instantly add funds, send and receive money, and pay bills—everything in one place.
- Exclusive Rewards: ST Pay gives ShareTtip users access to cashback offers and exclusive promotions.
- Fully Integrated with ShareTrip: ST Pay is part of the ShareTrip ecosystem, which makes it your go-to for all travel, lifestyle, and financial needs.
ShareTrip’s marketing strategies have positioned it as a leader in Bangladesh’s travel industry. By leveraging gamification, strategic partnerships, targeted digital campaigns, and catering to both B2B and B2C markets, ShareTrip has created a robust platform for modern travelers. Drawing from successful global examples, ShareTrip continues to innovate and expand, setting a benchmark for others in the travel and tech industry.
