Alin Food Products Limited is looking for Deputy/Asst. Brand Manager

Alin Food Products Limited (AFPL) is Food stuff based 100% export oriented company. AFPL contribute to the National Economy by earning foreign currency.

Responsibilities & Context

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term·
• Planning and execution of all communications, including online and social media·
• Assisting with product development, pricing and new product launches as well as developing new business opportunities·
• Lead creative development to motivate the target audience to “take action” and maintain product branding·
• Managing the budget for advertising and promotional items·
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs·
• Monitor market trends, research consumer markets and competitors’ activities·
• Manage a team of marketing people working on brand initiatives·
• Overall responsibility for brand management and to enhance brand awareness, image and equity·
• Planning publicity strategies and campaigns·
• Dealing with inquiries from the public, the press, and related organizations·
• Organizing promotional events such as press conferences, open days, exhibitions, tours and visits·
• Any other tasks as designated by Head of Marketing, or the Employer