SMC’s Norix-1 Launches Influencer Campaign to foster safer and informed Health choices and must know facts about Emergency Contraceptive Pills.
Norix-1, the leading Emergency Contraceptive Pill (ECP) brand in Bangladesh, has launched a dynamic influencer campaign to raise awareness about safe family planning practices.
The campaign emphasizes the brand’s key communication line: “Emergency Pill মানেই Norix-1”, ensuring its position as the go-to choice for emergency contraception.
As part of the initiative, prominent influencers are creating engaging content to highlight Norix-1’s effectiveness in preventing unplanned pregnancies when taken within 72 hours of unprotected intercourse. This effort also supports Norix-1’s reputation as the most trusted ECP in the market, holding the highest market share in the category.
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In addition to the influencer campaign, SMC Norix-1 has introduced an exciting User-Generated Content (UGC) campaign to further drive audience engagement. This campaign repurposes influencer-generated content, encouraging audiences to interact through quizzes tied to the reels. Participants can re-watch the videos, comment with their answers, and stand a chance to win amazing prizes, including high-quality home and kitchen appliances.
How the UGC Campaign Works:
- Questions based on influencer reels will be posted on the official SMC Norix-1 Facebook page.
- Participants will answer the questions in the comment section.
- Correct answers will qualify participants for a prize draw.
- Lucky winners will win exciting prizes, including premium home and kitchen appliances.
This strategic campaign not only reinforces Norix-1’s initiative to spread awareness and must know facts about Emergency contraceptive pills but also builds a strong connection with its audience through interactive and rewarding activities.
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