In a strategic move to transform brand consulting services in Nepal, Nepali agency Creo Communications has partnered with Strategy Central, an initiative of Bangladesh’s Adcomm Group. The collaboration was officially announced at an event held at Vivanta Kathmandu in Jhamsikhel, Lalitpur, on Wednesday.
Industry professionals from various sectors attended the event, where officials highlighted their vision to introduce innovative branding strategies by merging expertise from both countries.
Nazim Farhan Choudhury, chairman of Strategy Central and managing director of Adcomm Group, spoke about the shifting needs in the advertising industry.
“With over 30 years in advertising, we’ve seen clients seeking more than just ads—they want holistic brand elevation,” Choudhury said. “This realization led to the creation of Strategy Central two years ago, and we’re excited to expand into Nepal.”
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The partnership stemmed from Choudhury’s long-standing association with Ujaya Shakya, managing director of Creo Communications and founder of Outreach Nepal. Shakya noted that he and Choudhury had been discussing ways to elevate local brands to regional and global standards for over 15 years.
During the event, Strategy Central’s managing director, Shahriar Rahman, shared insights into their branding approach.
“Our philosophy is rooted in simplicity,” Rahman stated. “With the rapid evolution of technology, many marketers lose sight of the fundamentals. This collaboration aims to refocus on the essentials while leveraging cutting-edge technology to enhance branding.”
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Choudhury emphasized that simple yet powerful ideas create meaningful brand connections. He also expressed confidence in Nepal’s economy and entrepreneurial spirit, reaffirming Strategy Central’s commitment to investing time, energy, and resources to build a lasting presence in the country.
“At Strategy Central, our goal is to uncomplicate branding and establish strong, authentic brand connections,” he concluded.
