RECAP: Electronics & Home Appliances Marketing Fest 1.0
Conducted on 10 May 2024 at Hotel Westin Dhaka
Theme: Electrify Strategy, Amplify Impact
Brand Practitioners Bangladesh’s first-ever Electronics & Home Appliances Marketing Fest was a pioneering step to unite industry stakeholders on one platform for marketing innovation, collaboration, and growth in Bangladesh’s fast-growing electronics sector.
Title sponsored by GREE and KONKA (Electro Mart) and powered by Jamuna Electronics and Kiam, the fest had 26 speakers and 6 entrepreneurs who came up with some key takeaways from brand, sales, retail, and supply chain perspectives.
Key highlights were:
Nurul Afsar, Electro Mart’s Deputy Managing Director, pointing out how cooperation and bold marketing strategies are transforming the future of Bangladesh’s electronics industry.
Mokbullah Huda Chowdhury, Sales Director of Butterfly, chaired the session on profitability in the electronics sector.
Amitabh Reza Chowdhury and Mohammad Ali Sagar reminisced about the tradition of KONKA’s iconic ‘Aamar TV’ commercial.
Strategic sessions were chaired by Abul Kamal Hossain Sagar (Halima Telecom), Imrul Hasan (Motion View), Md Sazzadul Islam (Jamuna Electronics), and MA Hanif (Akash DTH).
The fest was led by an exemplary set of partners, including Minister, ASUS, Prothom Alo, JCI Bangladesh, NEO NOVA, Business Brillianz, and many more who helped make its presence felt across sectors and audiences.
This wasn’t an event about brand showcasing-it was an event about building a more integrated, consumer-focused future for electronics and home appliances in Bangladesh.
As we gear up for Electronics & Home Appliances Marketing Fest 2.0, this energy continues. Stay tuned.
