Organized by Brand Practitioners Bangladesh, the “ACI Nutrilife Presents Health and Well-being Marketing Fest 2.0” was successfully held on April 25, 2025, at the Renaissance Dhaka Gulshan Hotel. The event brought together top executives, physicians, nutritionists, brand professionals, and marketers from across the healthcare, nutrition, pharmaceutical, hygiene, and wellness sectors.
This year’s theme was “Building Brands that Heal, Harness & Harmonize,” with discussions centering around how brands are not just about products but can become forces for fostering empathy and well-being in society. The event was powered by Shukhee and Akij Health+, and supported in association with AKS Khan Pharmaceuticals Ltd.
The fest featured nine in-depth sessions with participation from 29 distinguished speakers. Topics covered included healthcare branding, building consumer trust, preventive care strategies, digital health technologies, and awareness-driven marketing. The second edition of CMO Bangladesh magazine was also unveiled at the event, showcasing the latest innovations in marketing thought and the journeys of ten leading marketing professionals.
Faria Yasmin, Chief Business Officer of ACI Nutrilife, stated, “Raising awareness about health and nutrition is at the heart of our brand’s mission. Events like this create a foundation for lasting, positive change in society.”
Dr. Ahmed Armaan Siddiqui, Chief Executive Officer of Grameen Digital Healthcare Solutions, said, “Health and well-being are no longer optional considerations; they are essential pillars in a brand’s human connection. This event has brought a new sense of accountability to how brands approach health.”
Md. Sayeedur Rahman Tushar, Head of Operations at Akij Health+, commented, “This fest is a platform where people who genuinely care have come together. We are here to share experiences and work toward meaningful changes in people’s lives.”
Sayeda Umme Salma, Chief Marketing Officer of AKS Khan Pharmaceuticals Ltd., remarked, “This fest resonates deeply with our brand’s values and goals. As a healthcare company, we want to support initiatives that bring effective, positive changes to people’s lives.”
Mirza Muhammad Ileush, Founder and Managing Director of Brand Practitioners Bangladesh, reflected, “Healthcare branding is not just about communication; it is a pathway to influence lives. I sincerely thank all the sponsors, partners, speakers, and participants who joined us on this journey toward making health brands more human-centered and sustainable.”
The success of the event was made possible by the support of some of the country’s leading organizations. Title Sponsor: ACI Nutrilife, Powered by Partners: Shukhee and Akij Health+, In Association Partner: AKS Khan Pharmaceuticals Ltd, Platinum Partners: Ispahani Blender’s Choice and Bangladesh Association of Pharmaceutical Industries (BAPI), Rice Partner: ACI Nutrilife Brown Rice, Flour Partner: ACI Nutrilife Oats Atta, Cooking Oil Partner: ACI Nutrilife Rice Bran Oil, Nutrition Partner: Shokti+, Women Hygiene Partner: Senora, Diaper Partner: MumMum, Honey Partner: ACI Pure Honey, Wipes Partner: NeoCare, Tissue Partner: Partex Cleen Tissue, Kids Well-being Partner: ToguMogu, Reproductive Health Partners: Norix 1 and Sensation, Medical Tourism Partner: HealthExpert, Packaging Partner: The Plasticity, Publication Partner: CMO Bangladesh, PR Partner: Pharma World, Event Partner: BrandGear.
The event was hosted by renowned presenter and corporate coach Ferdous Bappy. In her closing remarks, Khadiza Al Tahira Chowdhury, Head of Brand Communication at Brand Practitioners Bangladesh, said, “From today’s Health and Well-being Marketing Fest, we have shaped a roadmap for future work in health branding. The sincere cooperation from participants and sponsors makes us optimistic for what lies ahead.”
The fest concluded with a vibrant networking dinner.
