Osteoporosis, a silent yet serious condition, affects many women—particularly mothers—due to calcium and vitamin D deficiency. In Bangladesh, this is especially common as mothers often neglect their own health while prioritizing the needs of their children, husband, and in-laws. Over time, this self-sacrifice can lead to nutritional deficiencies that cause bone-related issues such as knee and lower back pain—early signs of osteoporosis.
This Mother’s Day, PRAN Milk is launching a heartfelt campaign encouraging children to take proactive steps in caring for their mothers’ health. The message is simple but powerful: just as mothers once ensured their children drank milk every day, now it’s time for the children to do the same for them.
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Osteoporosis primarily affects women over the age of 40, and regular milk consumption can play a vital role in preventing it by supplying essential nutrients like calcium and vitamin D. PRAN Milk, as a leading dairy brand, is promoting a reverse habit-building movement—one that starts with love and responsibility.
The campaign aims to spark a cultural shift: let children become advocates for their mothers’ wellbeing. By encouraging regular milk consumption, they can help protect the health of the very women who nurtured them.
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