During the COVID-19 pandemic, social media grew its popularity as people looked for a way to connect with each other. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed
It’s the million-dollar question: So, what is the best time to post on social media? There are so many different platforms on the internet that you can use for your business: Facebook, Instagram, Snapchat, Twitter, Pinterest, TikTok, YouTube and more. You will first need to choose the right social media platform or platforms to use to connect with your audience.
What Is the Best Time to Post on Facebook?
Facebook is a website that allows you to connect with and share updates with your friends, family members and colleagues.
The best times to post on Facebook are Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m. Skip posting on Saturdays, as it is the day of the week with the lowest engagement, according to Sprout Social’s data.
Facebook remains undefeated as the top social media platform in the world, which means that you really can’t go wrong with when you post. Facebook enjoys 24/7 engagement. However, weekdays, evenings and early mornings show the most consistent engagement and opportunities for brands to get eyes on their content.
What Is the Best Time to Post on Instagram?
Though Instagram started as a simple platform to post photos, it has grown into a full-fledged shopping app full of influencers selling products and services for brands.
The best time to post on Instagram is between 11 a.m. and 2 p.m. on Tuesday, and at 11 a.m. on Monday through Friday.
Many companies have pivoted to Instagram for business purposes. In the last few years, Instagram has updated with several new features, including Reels, Instagram Shopping, an algorithm-based feed, and other fun additions. Instagram is the perfect place for brands to post new content, whether it’s high-quality photos, a fun reel or even infographics. You might consider using professional social media content creation services to help you create Explore page-worthy content for your feed.
What Is the Best Time to Post on Twitter?
Twitter is a key platform for posting up-to-the-minute (or even second!) news updates in small bits of 280 characters or fewer.
The best time to post on Twitter is early in the morning on weekdays: ideally, 8 a.m. on Mondays and Thursdays, according to Hootsuite’s data. If you need to post on the weekend, still aim for the a.m., but perhaps a little later, when Twitter users are awake.
However, since tweets are so fleeting, don’t be afraid to schedule tweets (or type them up at the moment!) at all hours of the day. You can’t really over-post on Twitter, like you can on other platforms.
What Is the Best Time to Post on LinkedIn?
LinkedIn is the world’s largest online professional networking website.
The best time to post on LinkedIn is at 9 a.m. on Tuesdays and Wednesdays, according to Hootsuite’s data.
However, LinkedIn uses less recency in its algorithm and factors in more quality, relevance and trending content, so the time you post might not matter as much on LinkedIn as it does on other platforms.
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