The North South University (NSU) MBA Club successfully hosted its flagship seminar The BrandEdge: Be a Brand Maestro on 17th August 2025 at the NSU Syndicate Hall. The program brought together a distinguished lineup of academic leaders, prominent industry icons, and aspiring young professionals for an inspiring discussion on branding, marketing, and the evolving role of leadership in business.
The event was honored by the presence of Professor Abdul Hannan Chowdhury, Vice-Chancellor of North South University, as the Chief Guest. His insightful remarks underscored the importance of nurturing future leaders who can bridge the gap between academic learning and real-world business practices. Special Guests included Professor Dr. AKM Waresul Karim, Dean of the School of Business & Economics, and Assistant Professor Dr. Khandker Md Nahin Mamun, Chair of the Department of Marketing & International Business, both of whom commended the MBA Club for creating a platform that connects theory with industry-driven insights.
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The program was spearheaded under the visionary leadership of Assistant Professor Dr. FJ Mohaimen, Chair of the Department of Accounting & Finance and Faculty Advisor of the NSU MBA Club, who served as the main organizer and delivered the opening remarks. His guidance and mentorship were pivotal in shaping the objectives of the seminar. Additionally, Professor Dr. Rafiuddin Ahmed, Professor of Marketing & International Business and Director of the NSU Social Business Center, contributed as the Panel Coordinator and Advisor, enriching the event with his expertise and ensuring the discussions were thought-provoking and impactful.
A major highlight of The BrandEdge was the engaging panel discussion featuring a stellar lineup of industry leaders. Zoheb Ahmed, Chief Marketing Officer of WALTON Hi-Tech Industries PLC, shared key insights into how Bangladesh’s marketing arena is evolving in scope and influence. Atique Akbar, Head of Marketing of Seven Rings Cement, spoke on marketing in the age of AI and the ever-changing dynamics of the modern era. Mirza Md. Ileush, Founder & Managing Director of Brand Practitioners Bangladesh, emphasized the key traits required to be a true brand maestro, while Mahir Abid, Head of Brand & Marketing of Hometown by GoZayaan, discussed the critical role of understanding market demand in shaping strategy and growth. Their contributions provided students with invaluable real-world perspectives on strategy, brand positioning, and consumer engagement in highly competitive markets.
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The seminar was strategized by Brand Practitioners Bangladesh and executed with excellence by the dedicated Core Team of the NSU MBA Club, under the leadership of President Sheum Al Salehin, General Secretary Manas Banik, and Joint Secretary Hasibul Hoque. From guest management and promotions to on-ground logistics, the seamless coordination of the organizing team ensured the program’s flawless execution. Their efforts were further strengthened by the unwavering support of the Vice Presidents, Executive Members, and student advisors, whose dedication played a pivotal role in making the event a resounding success.
With its powerful blend of academic thought leadership and practical business insights, The BrandEdge: Be a Brand Maestro has established itself as a milestone initiative of the NSU MBA Club. The event not only inspired the next generation of marketing professionals but also reinforced Bangladesh’s growing significance in the global branding landscape.
