FIFA has renewed its global partnership with Hisense, with the home appliances and television giant confirmed as an Official Sponsor of the FIFA World Cup 26™, to be held across Canada, Mexico, and the United States.
The partnership, which began in 2017, has already spanned the FIFA World Cups in Russia (2018) and Qatar (2022), as well as the inaugural 32-team FIFA Club World Cup, where Hisense was among the first official partners.
FIFA Secretary General Mattias Grafström praised the renewed collaboration, saying it continues to “redefine how football and television display technology come together”, highlighting innovations in VAR screen integration, immersive activations, and enhanced fan experiences.
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For Hisense, the agreement secures global marketing rights, extensive branding opportunities, and the chance to engage fans worldwide during the first FIFA World Cup hosted across three nations.
Catherine Fang, Hisense Group Vice President, added: “Our goal is to transform billions of living rooms into front-row seats, ensuring fans everywhere can experience the tournament like never before.
”In Bangladesh, Fair Electronics proudly serves as the authorized manufacturer and distributor of Hisense Consumer Electronics. Globally, Hisense has achieved the No. 1 position in the 100-inch+ TV category. In alignment with this global success, Fair Electronics will bring exclusive campaigns and offers to celebrate Hisense’s role as an Official Sponsor of FIFA World Cup 2026™
