Haier Appliances, recognized as the world’s top appliance brand for 16 consecutive years, has officially announced its role as the Gold Sponsor of the Asia Cup 2025.
Cricket, the most celebrated sport in South Asia, has long united millions of fans with passion and excitement. Through this sponsorship, Haier aims to strengthen its commitment to Sport-o-Tainment marketing while engaging with young, premium, and sports-loving consumers across the region.
As part of the partnership, Haier will secure prominent brand visibility throughout the tournament. Branding will be displayed on boundary lines, wicket mats, toss mats, and big-screen activations, ensuring a strong presence in every match.
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On a global scale, Haier has built a robust sports marketing portfolio by partnering with leading international events, including the Indian Premier League (IPL), ICC Men’s T20 World Cup 2024, the Champions Trophy, and prestigious tennis tournaments such as Roland-Garros, ATP, the US Open, the French Open, and Wimbledon.
“Cricket inspires deep emotion in this region. By partnering with the Asia Cup 2025, Haier deepens its connection with fans and emphasizes its innovative, consumer-focused brand identity,” said a Haier spokesperson.
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In Bangladesh, Haier will complement the sponsorship with interactive social media campaigns, creating fan engagement activities that invite cricket enthusiasts to celebrate the Asia Cup in fun and memorable ways.
