Brand Practitioners Bangladesh, in collaboration with ChutneyAds, hosted a dynamic CoffeeCon night at Gloria Jean’s, Dhaka, sparking conversations on how technology and AI are redefining the future of advertising. The exclusive industry gathering brought together distinguished marketers from across sectors to explore the transformative potential of Digital Out-of-Home (DOOH) advertising.
The evening’s discussions centred on DOOH in retail as Bangladesh’s next marketing breakthrough. Distinguished industry leaders including Asikul Alam Khan (Founder, MD & CEO, PriyoShop), Dhawal Shah (Co-Founder, ChutneyAds), Dipty Mandal (Co-Founder & CMO, PriyoShop), MD. Ehsanuzzaman (SAVP, PriyoShop), Ehtita Hassan (Head of Brand, GPH Ispat Ltd), Arafat Shuvo (Head of Brand, MGI-Fresh Ceramic), Shahriar Zaman (DGM, Akij Bashir Group) and other prominent marketing professionals shared their perspectives on how technology is reshaping brand-building and consumer engagement.
A key theme throughout the night was how ChutneyAds is applying AI and advanced technology to unlock new possibilities in DOOH. From 15-second vertical video ads , the same format consumers already engage with on TikTok, Reels, and Shorts, to FMCG point-of-purchase solutions and non-FMCG awareness campaigns, ChutneyAds is reimagining how brands can reach audiences at the right time, in the right place.
“We are bridging the gap between what brands want to achieve, what retailers need to succeed, and what technology can deliver,” added Dhawal Shah, Co-Founder of ChutneyAds. “That intersection is where the real magic of modern advertising happens.”
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At the heart of this transformation is AI-powered tracking technology, delivering outcome measurement that DOOH has never had before, and a new ad platform designed to feel instantly familiar to marketers by drawing on interfaces from platforms like Google Ads and Meta Ads. Together, these innovations aim to make DOOH as measurable, targeted, and accessible as any other digital channel.
“The future of retail lies in strategic brand-retailer collaboration powered by digital advertising integration,” said Asikul Alam Khan, Founder, MD & CEO of PriyoShop. “We are not just connecting businesses; we are creating a new paradigm where technology enables deeper partnerships and drives shared success.”
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The intimate coffee table format at Gloria Jean’s encouraged candid, practitioner-led conversations. Marketers exchanged feedback on how technology can enable MSMEs and larger brands alike to compete more effectively in a rapidly evolving retail ecosystem.
About the Organizers
The CoffeeCon night reflects Brand Practitioners Bangladesh’s mission to foster collaboration and knowledge sharing across the industry. Its success underscores the growing importance of AI-driven innovation and DOOH in shaping the next chapter of Bangladesh’s marketing landscape.
