Life is constantly changing, and so are our everyday needs. To meet those evolving demands, AKIJ Resource has unveiled its flagship brand “Enovar”, offering a wide range of reliable, modern, and smart products designed to keep you ready for every moment.
The grand launch event of Enovar was held on November 8, 2025, at the United Convention Center, Dhaka. Through this launch, Enovar introduced a comprehensive lineup of electricals, home appliances, water pumps, and tools, all equipped with smart and advanced technologies to make everyday life both at home and beyond simpler and more efficient.
Speaking at the event, Sheikh Jasim Uddin, Managing Director of AKIJ Resource, said:
“AKIJ Resource is not just a corporate house; it is a platform committed to improving people’s lives. Our goal is to make life more digitalized and smarter in tune with the times. Enovar believes that every individual carries the potential for something greater, and we are ready to empower people on that journey of possibilities.”
Masud Al Amin Rajib, Chief Executive Officer of AKIJ Light Engineering Ltd., added:
“We believe people face new challenges every day. Enovar aims to make tackling those challenges easier so that individuals are ready at every moment. To achieve this, we’ve ensured the highest standards across all our product categories. We are confident that Enovar will earn people’s trust in meeting their everyday needs.”
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The event featured a series of captivating performances, including an LED Tron Dance Show, Interactive LED Performance, and a Sand Art Story depicting the inspiring success story of Mr. Sheikh AKIJ Uddin. Popular singer Masha performed the official Enovar theme song, while artists Anika and Sabbir entertained guests with live musical performances.
To ensure smooth and modern event management, all key activities such as registration, entry management, raffle draw, and gift distribution were conducted entirely through an online system.
Distinguished guests present at the event included Sheikh Jasim Uddin (Managing Director, AKIJ Resource), Faria Hossain (Chairman, AKIJ Resource), Mohammad Towfique Hasan (Chief Business Development Officer, AKIJ Resource), Masud Al Amin Rajib (CEO, AKIJ Light Engineering Ltd.), Md. Sajjadul Islam (Head of Marketing, AKIJ Light Engineering Ltd.), Sohanur Rahman Sohan (Deputy Chief Operating Officer, AKIJ Resource), Md. Touhidul Islam Faisal (Head of Operations, AKIJ Light Engineering Ltd.), and Kazi Mottakin Hossain (Cluster Chief Financial Officer, AKIJ Resource), along with other senior officials, valued dealers, distributors, senior banking executives, foreign delegates, and distinguished guests.
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With the launch of Enovar, AKIJ Resource continues its legacy of innovation and excellence, shaping a smarter and more connected future for modern Bangladesh.
