The global marketing community has entered a new frontier of collaboration in the wake of Professor Syed Ferhat Anwar‘s recent announcement as the first ever President of the newly formed World Marketing Council. The Council is formed under one umbrella with four major regional marketing bodies: the Asia Marketing Federation, European Marketing Council, African Marketing Confederation and Latin Marketing Council, to name a few, for global marketing cooperation and policy alignment.
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As its founding President, Professor Anwar will lead the council’s mission to strengthen cross-continental knowledge exchange, develop unified global marketing standards and promote research and leadership development across emerging and established markets. His long-standing contribution to marketing education, strategic leadership and international collaboration played a key role in his selection for this inaugural role.
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The establishment of the World Marketing Council represents a new milestone in the journey to offer one global platform for regional councils to come together and address matters concerning the future of marketing strategy, innovation and talent development. The council under the leadership of Professor Anwar has plans for initiating global forums, research alliances and strategic partnerships that will elevate the marketing profession worldwide.
