Best Digital Campaigns Awarded

A total of 124 digital media campaigns were yesterday recognised at the 6th Digital Marketing Award for being the best marketing and brand communication programmes in the past year. These awards showcase the very best of what the digital marketing industry has to offer and we are proud to have been able to recognise so many deserving winners.

The Bangladesh Brand Forum (BBF) organized an event at the Le Méridien hotel in Dhaka. Meghna Group of Industries and Httpool Bangladesh Ltd powered the event, which was also in association with Adjust and The Daily Star.

Out of all of the campaigns, “Grand Prix” was the highest award given out, 13 won gold, 44 silver, and 66 bronze.

The Grand Prix for best use of PR in a digital platform was awarded to “Din Bodoler Hawa”, which was executed by Mediacom Limited and Facecard Production.

This event has been a central platform for marketing enthusiasts, advertising experts and creative professionals to learn and share the best and latest digital marketing practices since 2014.

The campaign also won the gold award in the best content marketing category. Other gold winners include Bangla Iskool and Singularity Limited, Jarvis, Grey Advertising Bangladesh Limited, Asiatic Mindshare Limited, Mpower Bangladesh, LIE TO EYE, Asiatic Marketing Communications Limited, Meghna Group, bKash, Mediacom Limited and O&Z Solutions.

“In the era of digital and physical existence, we need to activate our human emotions more,” said Shariful Islam, managing director of BBF. “To unlock the next era of innovation and possibilities, our digital strategies should be aligned.”

The aim of the summit was to explore industry challenges and allow industry leaders to share their multi-dimensional experiences.

The platform has enabled exclusive discussions on possible solutions, digital trends, technology integration and innovation, and the development of industry guidelines to positively contribute to the digital media marketing industry during this crisis period.

Nazia Andaleeb Preema, director and creative editor of BBF, said that the post-coronavirus reality has unveiled the true potential of the digital world.

It is time to take advantage of all that the digital world has to offer us. However, new opportunities often present new challenges. That is why it is important to have professionals and experts who can help us navigate these waters.