Foodpanda unveils new brand philosophy
Foodpanda Bangladesh, an online food and grocery delivery platform, recently launched a new brand philosophy that encourages its users to live life to the fullest. The company believes it’s about living like a panda, freeing up time and energy to focus on what matters.
According to a press release, Foodpanda wants its customers to be carefree and live life on their terms. By doing this, they believe users can achieve inner satisfaction, like pandas living their lives on their terms.
The new brand philosophy aims to help individuals relieve stress and anxiety by reducing the burden of daily tasks. Foodpanda wants its customers to live life to the fullest and focus on the things that bring them joy and happiness.
The launch of Foodpanda’s new brand philosophy, embodied by its brand ambassador Pau-Pau, aims to bring a human touch to the company and make it more relatable to customers’ daily lives. Pau-Pau, a fun-loving and adventurous panda, was introduced last year and has quickly become a fan favorite.
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His upbeat and energetic personality has won over thousands of customers, making Foodpanda their top choice for food delivery. Beyond being a charming mascot, Pau-Pau also spreads messages of sustainability, empowerment, and positivity.
People can benefit from embracing Pau-Pau’s outlook and focusing their time and energy on activities that bring them joy and happiness. By adopting this philosophy, they can lead a more fulfilling life and create a better world.
“The launch of our brand philosophy, ‘live like a panda,’ is something we’re incredibly excited about,” said Manisha Safiya Tarek, head of Marketing at Foodpanda Bangladesh. “This philosophy is all about encouraging our customers to break free from their daily routines and engage in the things they truly love, whether that’s spending time with loved ones or simply doing things that bring them happiness. Our goal is to help our customers find true fulfillment by freeing up time for the things that matter to them.
“It’s important for us to create a brand philosophy that speaks to people of all ages and backgrounds in Bangladesh,” Manisha emphasized. “We believe that ‘live like a panda’ has the potential to connect with people and inspire them to lead more fulfilling lives.”
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