Veteran and businessman Reza Ali no more
Veteran and businessman Reza Ali is no more. He died at Mount Elizabeth Hospitals in Singapore on Monday at local time 11.00am. He was 82.
As a student, Reza Ali has studied political science at Dhaka University. He became the assistant general secretary of the then East Pakistan Student Union central committee, formed through provincial conference in 1963. From the beginning of the sixties, he had become involved with the student and mass movement throughout the country.
Towards 1968 Reza Ali decided to establish Bitopi. He took an initiative of establishing Bitopi as an advertising company in 1969. He also engaged in the garments industries in the ’80s.
Reza Ali is such a name which itself carries the identity of an institution, which can be said trade center of Advertisement oriented publicity management of Bangladesh. Mr. Reza Ali is the Managing Director of Bitopi, this country’s pioneer business of Advertisement world.
When during the decade of sixty’s, knowledge of people of this country regarding advertisement firms was limited within a few which could be counted by hand then by establishing such a firm he proved his irresistible attractions to innovations and the mentality to receive the challenge with farsightedness and prudence concurrently.
At that time Bitopi was not only an advertisement firm, but turned into a platform of cultural workers (bearers of mass awareness), artists, litterateur, intellectuals stimulated with the awareness on Bengali nationalism. Advertisement is not only publicity of merchandises-according to one’s wish; the ruling principles of productions of Mr. Ali’s advertisements are to produce along with its artistic, pleasing, delighting and meaningful expressions, not holding back the truth under the violent flow of lies.
Extraordinarily creative Bengali talent Reza Ali never compromised with professionalism. Seizing time every moment he took his professionalism forward. Always ahead in competition with westerns, bright and smart Reza Ali has literally turned the then Bitopi to banyan tree in today’s advertisement industry in presence of time, through various disintegrations-integrations, experimentations-auditing.
In country’s most modern publicity industry with the blending of tradition and glamour Bitopi and Reza Ali are unique and second to none. A creator who is exceptional one in confidence, reliance and consumer-service. Bitopi is the gigantic road of Bangladesh publicity medium, which is busy today, multihued and trust-worthy, in research and modernization, advancing with the most up-to-date time as well as expression of exceptionality of Reza Ali achieving customer satisfaction.
This hero of advertisement world of Bangladesh, Mr. Reza Ali has been nominated as year’s top personality by wise Board of Juries of Arthokatha. We have warm greetings for him.
