Singer washing machines get Superbrands award 

Singer Washing Machines has been recognised as one of the Superbrands for the session 2023-2024.

Superbrands has acknowledged Singer Washing Machines as a top-performing brand in Bangladesh. The recognition is a testament to Singer’s commitment to delivering quality products and services to its customers, building trust and becoming a preferred lifestyle solution.

As a global arbiter of brands operating in 90 countries, Superbrands selects its awardees through a rigorous process led by the Brand Council, which consists of a group of independent and voluntary experts from different backgrounds. The selection is based on five key attributes, including brand heritage, relevance, quality, performance, and top-of-mind awareness.

On February 11th, Singer Bangladesh was honored with the award at a grand ceremony hosted by Bangladesh Brand Forum. The Marketing Director and Sales Director of Singer Bangladesh, along with other top officials, received the crest from Mohammad Abdul Momen, Professor and Director at the Institute of Business Administration at the University of Dhaka.

The Marketing Director of Singer Bangladesh expressed gratitude for the recognition, stating that it would encourage the company to invest more in new products and technologies to provide even better solutions to Bangladeshi consumers.