ACI Pure Flour Ltd. has introduced ACI Pure Power Flour (Fortified Atta) to help combat nutritional deficiencies in Bangladesh. Packed with 10 essential vitamins and minerals, this new product aims to promote a healthier lifestyle.
The official launch took place on February 16, 2025, at the Shwapno outlet in Gulshan-1, Dhaka. Fortified with folic acid, zinc, calcium, iron, vitamin A, and B-complex vitamins (B1, B2, B3, B6, and B12), this atta enhances daily meals by boosting immunity, improving cognitive development, strengthening the heart, and increasing red blood cell production.
Read more: Pathao’s ‘Ogrojatrar Ogrodoot’ unveiled at the Ekushey Boi Mela
Faria Yasmin, Chief Business Officer of ACI Foods and Commodity Brands, emphasized the company’s commitment to quality and innovation, stating, “ACI Pure Fortified Atta will ensure better nutrition and health for every family in Bangladesh.”
Sohel Tanvir Khan, Business Director of ACI Logistics, reaffirmed Shwapno’s dedication to offering healthy products, while Abu Naser, Director (Operations) of ACI Logistics, assured widespread availability of the product at all outlets.
Read more: Goofi introduces ‘Borno Golpo 6’ at Ekushey Book Fair to Inspire Young Minds
ACI Foods and Commodity Brands, known for pioneering fortified rice in Bangladesh, continues its mission to enhance food quality and nutrition. The development of this fortified atta was supported by Millers for Nutrition, TechnoServe, and Ruposhi Flour Mills.
The launch event was attended by key industry figures, including Sabbir Hasan Nasir, Managing Director of Shwapno; Guljer Ahmmed, Country Program Manager of Millers for Nutrition; Nayem Zobayer, Senior Food Fortification Specialist of TechnoServe, along with senior officials from ACI and Shwapno.
ACI Pure Fortified Atta is now available at Shwapno and other retail stores across the country, ensuring better nutrition for every home.
