Akij Food and Beverage Limited has launched its new brand, Akij Drinking Water, with the promise of delivering pure water at an affordable price.
The product was officially unveiled at the Active Pulse Half Marathon Expo, held at the Hotel Renaissance in Dhaka, where Akij Drinking Water also served as the official hydration partner.
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In its first phase, the company introduced a 300ml bottle priced at just Tk10. However, the bottle contains an additional 10% water, giving consumers 330ml for the same price, positioning it as a cost-effective alternative to existing bottled water brands that often cost Tk20. Larger packs of 500ml and 2 liters will be introduced soon.
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Akij has established the largest and most modern bottled water production line in South Asia to ensure quality and availability. Speaking at the launch, CEO Syed Zahurul Alam said, “Our goal is to provide pure water to everyone at an affordable price. We believe Akij Drinking Water will soon become the first choice of consumers across the country.”
The event was attended by senior company officials, including CEO Syed Zahurul Alam, CMO Maidul Islam, and Senior Brand Manager Abdul Aziz.
