Akij agro & livestock ltd is hiring Deputy Manager-Brand Marketing

Akij agro & livestock ltd is hiring Deputy Manager-Brand Marketing

Akij agro & livestock ltd is an initiative under the renowned AKIJ Resource , a trusted name in Bangladesh known for its quality and integrity.

Responsibilities & Context

• Assist in formulating and executing brand strategies to enhance market positioning and drive business growth.
• Plan, implement, and evaluate marketing campaigns across digital, print, and other media platforms to ensure alignment with brand objectives.
• Conduct market research, competitor analysis, and consumer insights to identify trends and opportunities for brand improvement.
• Develop effective product positioning strategies, pricing recommendations, and promotional plans to maximize brand awareness and sales.
• Collaborate with creative agencies and media partners to ensure effective ad placement, content development, and campaign execution.
• Oversee digital marketing strategies, including social media, SEO, and paid campaigns, to enhance brand engagement and visibility.
• Develop and manage the brand marketing budget, ensuring cost-effective utilization of resources and tracking campaign performance for ROI measurement.
• Work closely with sales, supply chain, product development, and other internal teams to ensure cohesive brand messaging and execution.
• Develop in-store branding, promotional activities, and merchandising strategies to enhance brand presence at retail touchpoints.
• Manage brand communication strategies, including press releases, sponsorships, and corporate social responsibility (CSR) initiatives.
• Coordinate with external vendors, advertising agencies, and key stakeholders to maintain brand consistency and operational efficiency.
• Monitor key brand performance indicators, generate reports, and provide strategic recommendations to enhance brand effectiveness.