Akij Essential’s product at DITF
DITF 2023 is currently being held at the Bangabandhu Bangladesh–China Friendship Exhibition Center in Purbachal.
At the Dhaka International Trade Fair 2023 (DITF), guests are now being welcomed by Akij Essentials, the dedicated food commodity business unit of Akij Resources.
According to a press release, Akij Essentials has put up a product stall (Hall B, Stall: PS-55) and food stall (food court, Stall: 14) to host a variety of necessities with attractive discounts and offers.
The Bangabandhu Bangladesh-China Friendship Exhibition Center in Purbachal is currently hosting DITF 2023.
Beginning on January 1, 2023, a large number of businesses and merchants from Bangladesh as well as other nations including India, Korea, and Singapore have been exhibiting and selling their goods and services at the fair.
In order to make customers’ experiences at their stalls enjoyable, Akij Essentials has created an attractive bundle as well as unique pricing offers on individual products.
For instance, the Tk822 Essential Bundle Offer at Akij Essentials booth includes a bundle of red lentil, chinigura rice, fortified soybean oil, flour, iodized salt, and refined sugar.
Customers may, however, only purchase this bundle for Tk720 during the fair. The same alluring price reductions, with savings of up to Tk 60, are also available on individual products.
Since the fair’s first day, a cheerful stream of shoppers has flocked to the Akij Essentials booth, happy with their savings on necessities.
“The local market for FMCG and critical commodities have been experiencing volatility over the past several months, therefore our mass people are constantly eager to get a good deal on them, whenever available,” said Md. Rezwan Ullah Khan, Akij Resources’ Assistant General Manager of Marketing.
“When we first launched Essential in 2020, our main goal was to provide for all of the daily necessities of Bangladeshis in a high-standard manner. This prompted us to create the bundle offer and present it at the DITF 2023, where a sizable number of clients would be eager to seek for the best value for their hard-earned money, he continued.
For the four weeks of DITF 2023, Akij Essentials has particularly prepared a variety of snacks, desserts, and bakery goods at the food stand that are available for its customers and manufactured using Essential products.
