A new chapter of innovation began in Bangladesh on 24 August 2025 with the launch of “Enovar”, a brand under AKIJ Light Engineering Limited, a concern of AKIJ Resource. At a ceremony held at AKIJ House, the brand logo and tagline “Designed For Now” were officially unveiled, symbolizing the promise of delivering smart and timely solutions for everyday life.
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In its initial phase, Enovar is entering the market with high-quality LED lights and switch-electrical accessories. However, the vision goes far beyond this. With modern strategies and a focus on continuous growth, Enovar aims to become a trusted name by introducing a wide range of product categories in the future. At the event, plans were shared for upcoming expansions into Home Appliances, Water Pumps, Hardware & Power tools, and Cables.
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The ceremony was graced by the presence of Mr. Sheikh Jasim Uddin, Managing Director & CEO of AKIJ Resource; A.K. Joaddar, Vice Chairman; Masud Al Amin Rajib, CEO of AKIJ Light Engineering; Engineer Md. Touhidul Islam Faisal, Head of Operations; Md. Sajjadul Islam, Head of Marketing, along with other business unit heads and senior officials of the organization.
Enovar is more than just a brand, it is a promise. Built on the values of innovation, trust, and modernity, Enovar is committed to making life simpler, smarter, and more comfortable.
