Akij Resources is hiring Senior Officer/Assistant Manager-Marketing (Rice & Flour)

Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment. They are hiring Senior Officer/Assistant Manager-Marketing for Rice & Flour.

The Brand Development Custodian will manage and enhance the brand’s image, ensure consistent messaging, and drive brand growth. This role includes developing and implementing brand strategies, conducting market research to meet brand objectives.

Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness, market share, and customer loyalty.
• Define the brand’s unique value proposition and ensure it is communicated effectively across all channels.
• Align brand strategies with overall business goals and objectives.
• Ensure consistency in brand messaging, visual identity, and tone of voice across all marketing materials and channels.
• Conduct regular brand audits to maintain brand integrity and make necessary adjustments.
• Monitor and analyze brand performance and perception in the market.
• Conduct market research to understand customer needs, preferences, and behavior.
• Analyze market trends, competitor activities, and industry developments to identify opportunities and threats.
• Use insights to inform brand strategies and decision-making.
• Work with the creative and digital teams to develop high-quality marketing materials and content.
• Track and evaluate the effectiveness of brand campaigns, making data-driven recommendations for improvements.
• Collaborate with the Marketing Managers and other departments to ensure brand consistency and alignment.
• Work closely with product development teams to ensure new products align with the brand’s identity and values.
• Build and maintain relationships with external partners, such as advertising agencies, media outlets, and influence-rs.