Written by Content Desk, Brand Practitioners• November 4, 2025• 11:06 am• Jobs

Anwar Group of Industries is Hiring | Brand Manager

Anwar Group of Industries is Hiring Brand Manager

Type: Full-time
Location: Dhaka

About the Company:

Anwar Group of Industries, established in 1834, is one of the oldest and most respected business conglomerates in Bangladesh. With a legacy spanning over 190 years of innovation and excellence, the group operates across multiple sectors, including cement, steel, textiles, finance, and real estate. The company is committed to delivering high-quality products and solutions that contribute to the nation’s progress and industrial growth.

Position Overview:

Anwar Group is seeking an experienced and creative Manager – Brand to lead brand communication, marketing campaigns, and identity development for its business divisions. The ideal candidate will have strong expertise in brand management, digital strategy, and market analysis, with a passion for crafting impactful campaigns that enhance brand value and visibility.

Key Responsibilities:

Formulate and implement annual brand plans aligned with business goals.
Enhance brand positioning through strategic communication and visual consistency.
Plan and manage ATL, BTL, and digital marketing campaigns.
Conduct market research and analyze consumer and competitor insights.
Supervise creative development, packaging, and brand identity elements.
Manage events, sponsorships, and CSR activities to reinforce brand equity.
Collaborate with sales teams to align marketing and trade activities.
Oversee digital presence, social media, and content marketing.
Manage marketing budgets and ensure cost efficiency.
Evaluate brand performance and report marketing ROI.

Qualifications:

Bachelor’s degree in Marketing or related field.
A Professional Degree in Brand Management will be an advantage.
Minimum 8–10 years of experience in brand management, preferably in the Cement or Steel Industry.
Strong understanding of branding, communication, and digital marketing.
Excellent analytical, leadership, and project management skills.
Creative thinker capable of transforming insights into actionable campaigns.
Skilled in collaboration and stakeholder management.
Proficiency in MS Office, digital tools, and presentation software.
Solid knowledge of digital marketing trends and technologies