Written by Content Desk, Brand Practitioners• September 4, 2024• 6:30 pm• Jobs

Apex Data Management & IT Ltd is looking for Head of Marketing & Brand Communication

APEX DATA MANAGEMENT & IT is a one stop technology partner for Software Solutions, Managed Services Solutions, Infrastructure Services, Learning & Development & RPA Solutions.

Responsibilities

Develop and execute integrated marketing and brand communication strategies tailored to all Apex’s SBU, aligning with overall business goals and enhancing brand visibility.
Develop and implement a comprehensive digital marketing strategy to drive online traffic and customer acquisition.
Come up with new ideas and design tools to keep the interactive and engaging (video/quiz/activity etc.)
Oversee the creation and execution of innovative brand campaigns that strengthen our market position and drive consumer engagement.
Conduct market research and analysis to identify trends, opportunities, and challenges, and use insights to inform strategy and decision-making.
Work closely with cross-functional teams, including sales, development, and executive leadership, to ensure cohesive and integrated brand messaging.
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Set clear performance metrics and KPIs for marketing initiatives, monitor progress, and adjust strategies as needed to achieve objectives.
Plan, lead and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising: Online Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Website Management.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree or professional certification is a plus.
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
Experience in setting up and optimizing Google AdWords campaigns.
Strong leadership and team management capabilities.
Exceptional strategic thinking and problem-solving skills.
Excellent communication and interpersonal skills.
Proficiency in data analysis and performance metrics.
Experience with digital marketing, media planning, and brand management.
10 to 12 years of experience.
Additional Requirement: Age 30 to 45 years