Responsibilities & Context

• Assist in managing and developing the brand/product portfolio through brand sales analysis, Portfolio mix, and growth strategies in order to ensure brand profitability.
• Execute strategies and manage marketing campaigns to ensure that products meet customers’ expectations and to build the credibility of brands.
• Manage and co-ordinate campaign activity to deliver KPIs and ensure the expenditure within the marketing budget.
• Collect & share market intelligence reports for assigned categories.
• Conduct market research to evaluate current customer trends and brand awareness as well as to predict future trends to maintain consistency in branding.
• Manage end-to-end execution of marketing campaigns and communicate with different internal and external stakeholders to ensure the success of marketing campaigns.
• Provide reports to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
• Implements strategies and objectives for building and executing year-round brand engagement through partnerships, and social media.