Apex Footwear Limited is looking for Brand-Marketing Manager

Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. They are looking for Brand-Marketing Manager.

Responsibilities & Context

• Devise and execute innovative brand strategies to accelerate growth, boost market share, and enhance brand equity in line with long-term business objectives.
• Analyze market trends, evolving consumer behaviors, and competitive landscapes to identify strategic growth opportunities, capitalize on market shifts, and mitigate potential risks effectively.
• Lead and drive initiatives that reinforce brand positioning, enhancing customer perception, loyalty, and alignment with the company’s overarching goals in coordination with cross-functional departments.
• Oversee performance marketing initiatives, overseeing digital campaigns across various platforms to drive customer acquisition, retention, and engagement.
• Optimize multi-channel marketing strategies to maximize ROI and elevate campaign effectiveness.
• Develop and refine strategies across Retail, Franchisee and E-Commerce channel channels, ensuring unified brand messaging and impactful customer experiences.
• Manage creative agencies and partners in the development of impactful campaign assets, including advertising, visuals, digital content, and multimedia assets that resonate with target audiences and brand standard.
• Take ownership of the marketing budget, ensuring optimal resource allocation and spending efficiency to drive meaningful impact.
• Mentor and supervise Brand Managers, aligning strategies, empowering professional growth, and ensuring seamless execution of marketing initiatives.
• Coordinate cross-functional efforts to meet brand objectives and drive business growth.
• Develop and present persuasive presentations to both internal teams and external stakeholders.