BKash has tied up with Banglalink to ensure uninterrupted Fifa World Cup live streaming for football lovers.
Customers can purchase data packages or recharge through bKash and enjoy seamless live streaming on Banglalink’s popular OTT platform ‘Toffee’, reads a press release.
They can also subscribe to premium packages through bKash payment to enjoy ad-free matches.
Digital Services Director of Toffee Abdul Muqit Ahmed and Chief Communications Officer of bKash Mahfuz Sadique recently exchanged the agreement on behalf of their respective organizations.
Chief Executive Officer of Banglalink Erik Aas and Chief Executive Officer of bKash Kamal Quadir along with senior officials of both organizations were present at the event.
Under this collaboration, customers will get notifications on the availability of mobile data before every match after opening the Toffee app throughout the World Cup.
Even if a user runs out of data during the match, s/he can instantly recharge data through bKash and continue watching seamlessly.
Customers can subscribe to any ad-free premium package starting from Tk30 to Tk120 with a validity of 3 to 30 days.
Digital Services Director of Toffee Abdul Muqit Ahmed said: “We have partnered with bKash to enable Toffee users to enjoy the live streaming of world cup matches more conveniently. With this facility, they will be able to purchase data instantly and experience uninterrupted live streaming. Multiple packages have been introduced to cater to the diverse needs of the viewers.”
Mahfuz Sadique, chief communications officer of bKash said: “Watching World Cup matches with the family, neighbours and friends will never get old. Yet, nowadays we live on the move, work late and return to a nuclear family. We often can’t sit in front of the TV to watch games like before.”
“Toffee has made it possible to enjoy this World Cup live via mobiles and other digital devices anytime from anywhere. Working closely with this initiative, bKash is not only facilitating customers to watch the game uninterruptedly through instant data purchases, but we are also trying to blend with behavioural change in the digital habits of consumers,” he added.
Toffee is broadcasting the mega event of Fifa World Cup 2022, held in Qatar, as the exclusive digital platform in the country.
Customers can also watch movies, dramas, web series and various TV channels live on this popular OTT platform.
