Banglalink is hiring Digital Marketing Manager

Banglalink, one of the leading digital communications service providers in Bangladesh with over 38.25 million subscribers, and a subsidiary of Netherlands based company VEON Ltd. They are hiring Digital Marketing Manager in Sales, Marketing & Product Management Category.

Working at VEON demands a high standard of business ethics and adherence to their legal obligations, values and Code of Conduct and supporting compliance policies and procedures. Their pioneering spirit is embodied in their values to be customer obsessed, entrepreneurial, innovative, collaborative, and truthful. Being truthful requires us to act ethically, honestly, and with integrity. Whilst equality legislation varies across the different countries in which they operate in, they want to ensure that employees from different ethnic and racial backgrounds, those with a disability and individuals from the Transgender community are supported and respected within the organization.

Job Description:

• Collaborate with media agency in developing high quality digital media plan by understanding audience behavior in digital space and develop optimized digital media mix.
• Coordinate with Brands team to understand campaign brief, relay that to media agency and mediate negotiations to acquire advertising space across digital media platforms.
• Oversee timely execution of digital media campaigns, liaise with Brands team to guide and ensure proper delivery of campaign creatives.
• Monitor campaign performance, provide optimization feedback to media agency and analyze every touchpoint/piece of content or messaging involved in a dedicated digital marketing campaign.
• Collaborate with Brand Team to drive digital communications.
• Liaise and guide advertising agencies in media planning and implementation, review all Digital plans shared by Media Agency and make recommendations.
• Monitor Agencies’ performance and evaluate in light of effectiveness of brand placement and customer response.
• Manage end-to-end process of formulation of yearly campaign budget and Digital Media budget to monitor, control and report expenditure against all financial budgets.

Academic Qualification:

• BBA (Preferably in Marketing)/BSC Degree from any UGC approved University

Job Experience Required:

• 3 to 5 years of experience in relevant area

Required Capabilities:

• Advanced knowledge in Brand Strategy and Brand Campaign Planning focusing on Digital Media, Creative Design Principles, Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Google Advertising, Programmatic Advertising
• Sound expertise in the following Tools: Search Console, Google Analytics 4, Firebase, Facebook Ad Manager, Google Ads, Microsoft Excel, Microsoft Powerpoint, Canva
• Basic knowledge in ChatGPT, Midjourney and Other AI Tool Prompts

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