Bengal Group Of Industries. is looking for a Marketing Manager
Bengal Plastics Ltd., a company of the Bengal Group of Industries, is the largest export-oriented hanger manufacturing company in Bangladesh. The company is looking for a marketing and brand manager for the hanger segment. As a Marketing and Brand Manager, your role is pivotal in shaping and maintaining our brand`s identity and driving business growth. You will craft brand strategies that resonate with our target audience, collaborate with design teams, and ensure consistent brand messaging. Additionally, you`ll develop product positioning, create go-to-market plans, and generate high-quality marketing collateral. Your responsibilities extend to collaborating with sales and customer support teams, executing marketing campaigns, and analyzing product performance. You`ll work closely with cross-functional teams, aligning marketing efforts with business objectives.
Job Responsibilities
- Develop and maintain a compelling brand identity across all touchpoints.
- Craft brand strategies that resonate with our target audience and align with our company’s mission and values.
- Collaborate with design teams to create brand assets, including logos, visuals, and brand guidelines.
- Ensure consistent and clear brand messaging in all marketing materials and channels.
- Develop and refine product positioning and messaging to effectively communicate product value.
- Create go-to-market plans for product launches and coordinate cross-functional teams.
- Generate high-quality marketing collateral, including sales materials, presentations, and product documentation.
- Collaborate with the sales and customer support teams to provide the necessary tools and information for success.
- Develop and execute marketing campaigns to drive product adoption and customer engagement.
- Analyze product performance and customer feedback to make data-driven improvements.
- Collaborate with cross-functional teams, including sales, product development, and design, to achieve common objectives.
- Coordinate marketing efforts to align with business goals and objectives.
- Monitor and analyze global market trends and changes in the US and UK markets.
- Stay up-to-date with industry developments, market shifts, and competitor activities.
- Gather relevant market data and insights to inform business development strategies.
- Categorize potential clients based on their business category and specialization.
- Identify and understand the specific items or products that potential clients may require.
- Collaborate with brands to negotiate pricing and secure profitable business deals.
- Develop and maintain positive relationships with brands and suppliers.
- Identify and pursue new business opportunities through nomination development.
- Cultivate relationships with potential clients and partners to expand the company’s network.
- Utilize digital marketing strategies to enhance brand visibility and generate leads.
- Create and manage digital marketing campaigns, including content marketing, social media, and email marketing.
Educational Requirements
- M. Com/MBA/BBA any public university or reputed private university
- Skills Required: Brand Management, Digital Marketing, Market Research, strategic thinking and planning skills, Team Leadership
Experience Requirements
- 4 to 8 year(s)
- The applicants should have experience in the following area(s):
Apparel, Brand Marketing - The applicants should have experience in the following business area(s):
Manufacturing (FMCG)
Additional Requirements
- Age 30 to 38 years
Employment Status
Full-time
Vacancy
01
Job Location
Dhaka
Salary
Negotiable
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To apply follow the link https://t.ly/5Aurt and click “Apply Now” button.
Application deadline: 25 November, 2023